Why Do We Need Logos?

If you're asking yourself why your website or business needs a logo then ask yourself this question. How many big companies don't have a logo? The answer is not many at all.

Big companies make certain they have original and memorable logos.

You may never heard the terms corporate identity or business branding before, or may think they only apply to giant companies. The truth is that even small businesses need quality logo design.

When you see an advertisement what sticks in your mind the most? Is it the text or is it the image? Studies reveal that we are much more likely to remember images than text. So if your company name is all that appears the chances are you're instantly forgettable!

Furthermore, if you're trying to get someone to remember your business name, studies have also shown that you are much more likely to remember it if it is associated with a particular image.

I'm pretty sure you would instantly recognize the logos for companies like McDonalds, Ford and Pepsi. Good corporate branding means instant recognition. The big companies spend a fortune on research and creation of their business image. That doesn't mean you have to spend a fortune for your business however. There are many ways to brand your business and find affordable logo design companies. You may even be able to design your own logo depending on your skills.

The Logo Effect

As soon as you introduce a logo to brand your business it begins to create a lasting impression. The long term effect is that people will start to place trust in your brand (assuming your business enspires trust). Visitors become potential customers, potential customers become satisfied customers and satisfied customers become referrers of new customers.

Your business builds and your reputation grows. All based around your business identity and company logo.

Finding Logo Design Services

Now you understand the importance of getting a logo, the question is how to find good logo design companies. There are literally thousands of logo design services. The trick is choosing someone who will create a number of different logos and allow you to choose the one you think will work best for your business. Prices will vary but don't pay more than is reasonable. A small business should be able to get affordable logo design anywhere from $50 to $150.

Always look around and compare prices. But don't always go with the cheapest option. A good logo design company will always have their portfolio proudly on display. Look at the quality of their work.

Also see how quickly they reply to you when you ask a question. If you send an e-mail and don't hear back for a week it's not a good sign is it?

Probably the easiest way to find logo designers is to Google them! Type terms like "logo design companies", "affordable logo design" and "logo design service" into Google.

You will immediately be floating on an ocean of logo design services. Google has already done some of the hard work for you. The further up the search results the website is the more importance Google places on it. Normally, the well established companies will be listed first. You should at least compare the first ten companies if not more.

• Do your research on at least the top ten companies listed in Google.

• Compare prices but don't always go with the cheapest.

• Check their previous work and see if the companies they worked for are real.

• Try contacting them to see how quickly they reply. Generally you should get a reply the same day. Next day at the latest.

• Generally it takes one day to build a logo .Always ask the time period from a company. It should not be longer than one day.

Always try to talk directly to the designer. Many smaller companies outsource design work and this will make it difficult for you to talk with the designer. Larger companies hire their own designers and so it won't be a problem for you to talk directly with the designer.

Using Free Logo Makers

If your budget is really low you may opt to use some of the free logo generators available. These are really a quick fix and don't look anywhere as good as professionally designed logos. But they are an option if money is an issue, as it often is in small businesses.

Here are a couple of sites with a free logo maker. Use wisely and don't neglect your company logo in the long term. As soon as you can afford it, get a professionally designed logo!

Interestingly a lot of sites offering free logo design actually charge you, so be careful if searching for free logo design!

Got Talent? Design Your Own Logo!

If you have some talent you may even be able to design your own company logo! Most designers use software like Photoshop or Illustrator from Adobe but any good graphics software can be used if you have a talent for graphic design.